About
The Practice
Parallel Advisory deploys AI inside the workflows that actually run your business. Sales, ops, content, customer experience. We are small, principal led, and we do the work.
Principal
Miguel Huertas
We're a team built around an operator who runs four businesses augmented by AI.
- FIFA 1904Fashion e-commerce and wholesale.
- Peptide ProtocolWellness mobile app, launching summer 2026.
- 6205 StudioContent production partnership.
- Parallel AdvisoryAI Transformation consulting.
We use AI not as a pitch but as a deployed system across multiple P&Ls. The methods we deploy at our companies are the methods we deploy at yours.
The Honest Framing
Most AI consultants have never run a business with AI. We have. We'll deploy at your company what we deploy at ours.
Principles
Alongside, not above.
We work as partners inside the room, not as consultants delivering decks from outside it.
Outcomes, not outputs.
We measure the engagement by what changes in the business, not by the volume of work produced.
Quiet leverage.
The best operating systems disappear into the background and let the people using them do better work.